OUR STORY
OUR STORY
June 22 was born from a visceral need for closeness and freedom.
The brand's story begins in 2018, in Paris.
At the time, Audrey is mum to a little girl, Léonie.
But behind the idealised picture of motherhood, the early days are more complicated than expected.
The bond with her baby doesn't come easily.
Tiredness sets in.
Exhaustion too.
Like many women, Audrey goes through a difficult period, marked by deep maternal burnout and an almost instinctive need to reconnect with her child.
That's when babywearing comes into her life.
Not as a simple piece of baby equipment.
But as a real tool to rebuild that bond, regain confidence and get through this period differently.
But one thing quickly becomes clear:
no baby carrier really looks like her.
The models out there feel too technical, too rigid, sometimes far removed from the women they were meant to support.
So she starts imagining something else.
Babywearing that feels more instinctive.
More beautiful.
Softer.
Freer, too.
That's how June 22 was born.
Carrying your baby should never feel like a constraint.
From the start, June 22 has held one firm conviction:
being close to your baby doesn't make a woman a prisoner.
Quite the opposite.
Babywearing can become a strength.
A way to regain confidence.
To get moving again.
To keep living, creating, going out, breathing… with your child against you.
For a long time, women were told that a baby who was “carried too much” would become dependent.
That being constantly close to your child meant forgetting yourself.
At June 22, we believe — and show — exactly the opposite.
When a mother feels supported, free and connected to her baby, she becomes stronger.
That vision still guides every one of our designs today.
A brand shaped between Paris, Barcelona and real life
A few years after founding the brand, Audrey leaves Paris to settle in Barcelona with her family.
That change of life is also a turning point for June 22.
The intention becomes clear:
bring design closer to production, work in a more human way, understand every stage of making, and build a brand more aligned with its values.
Today, every June 22 product is made in Barcelona, in our own workshop, with no subcontracting.
That complete control over manufacturing lets us develop our collections more responsibly, more quickly and more consciously.
Every product is designed for real life:
tired parents, days that overflow, babies who want to be held, coffees drunk in a hurry, journeys, emotions, storms and moments that stand still.
More than a baby carrier
Since 2018, June 22 has supported thousands of families through their first moments as parents.
But at heart, our mission has never changed.
To create products that support women.
Reassure them.
Strengthen them.
And remind them that they don't have to choose between being a mother… and staying themselves.
Audrey, founder and mum of 3.